Over the course of the coming decades, the number of passengers travelling through airports is expected to grow exponentially. While this presents a challenge for the travel industry, it also offers a unique opportunity for change. Imagine transit hubs not only equipped to manage this growth but designed to elevate the entire travel experience. Current frustrations with transit environments could give way to spaces that are seamless, stress-free, and designed with people at the centre. We're envisioning future airports that foster wellbeing, serve as vibrant, welcoming spaces, and inspire travellers as they move through them—redefining transit for the better.

Consumption is a driving force of everyday life, but the way in which we consume is degenerative and extractive. The future of retail is going to require imagining new ways of producing, living, consuming, and interacting with one another. Gone are the days where price is the sole metric of success. Instead of a transactional approach to commerce, we believe that the way forward will be to foster engagement, provide tangible value for new consumers, collaborate across industries , and to promote circular practices.

Technology is accelerating at an exponential rate. Trend and innovation cycles are shortening and occuring more frequently than ever before.  Technological advancement presents incredible opportunities for responding to the challenges that we face within the context of transit. However, we believe that it is important to balance eager curiosity with healthy criticality. We aim to fundamentally understand the systems and dynamics that are creating the most promising opportunities to benefit the travellers of tomorrow.